Branding
Cura Cocoa Butter
Cura Cocoa is a premium, small-batch cocoa butter brand focused on natural skincare. Founded by a holistic skincare enthusiast with Caribbean roots, the brand honors ancestral beauty rituals using pure, ethically sourced cocoa butter from Ghana and the Dominican Republic. Cura Cocoa blends tradition with modern wellness to deliver deep skin nourishment with minimalist ingredients and maximum results. Targeting eco-conscious millennial women (25–40), Cura Cocoa positions itself as a self-care essential—a luxurious yet affordable staple for skin hydration, stretch mark care, and glowing natural beauty.
Year :
2025
Industry :
E-commerce
Client :
Cura Cocoa Butter
Project Duration :
6 Weeks
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
More Projects
Branding
Cura Cocoa Butter
Cura Cocoa is a premium, small-batch cocoa butter brand focused on natural skincare. Founded by a holistic skincare enthusiast with Caribbean roots, the brand honors ancestral beauty rituals using pure, ethically sourced cocoa butter from Ghana and the Dominican Republic. Cura Cocoa blends tradition with modern wellness to deliver deep skin nourishment with minimalist ingredients and maximum results. Targeting eco-conscious millennial women (25–40), Cura Cocoa positions itself as a self-care essential—a luxurious yet affordable staple for skin hydration, stretch mark care, and glowing natural beauty.
Year :
2025
Industry :
E-commerce
Client :
Cura Cocoa Butter
Project Duration :
6 Weeks
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
More Projects
Branding
Cura Cocoa Butter
Cura Cocoa is a premium, small-batch cocoa butter brand focused on natural skincare. Founded by a holistic skincare enthusiast with Caribbean roots, the brand honors ancestral beauty rituals using pure, ethically sourced cocoa butter from Ghana and the Dominican Republic. Cura Cocoa blends tradition with modern wellness to deliver deep skin nourishment with minimalist ingredients and maximum results. Targeting eco-conscious millennial women (25–40), Cura Cocoa positions itself as a self-care essential—a luxurious yet affordable staple for skin hydration, stretch mark care, and glowing natural beauty.
Year :
2025
Industry :
E-commerce
Client :
Cura Cocoa Butter
Project Duration :
6 Weeks
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.